As Creative Director, Art Director, and Lead Developer, I led the design and technical execution of this turnkey interactive activation for T-Mobile at its Las Vegas Strip flagship, delivered in partnership with NRG Experiential Marketing and timed to the Las Vegas Grand Prix.

My scope included implementing the creative vision, building the Unreal Engine 5–based real-time pipeline, developing the interactive livery design system, overseeing projection mapping of the F1 car replica, and providing on-site technical support to ensure seamless calibration, performance, and guest engagement throughout the activation.