San Francisco City Hall - Winter Lights

As Creative Director and Art Director, I led the conception and execution of City Hall Winter Lights, delivering a 10-minute holiday projection show and a complementary 15-minute light-and-architecture program that activated San Francisco City Hall as a civic-scale storytelling surface.


From early concept through final compositing, I directed a team of 10+ artists, developed original content for both programs, ensured precise UV mapping for large-scale projection, managed budget constraints, and unified all scenes into a cohesive visual language and overarching narrative.

Year

2025

Category

Projection Mapping

KEY RESPONSIBILITIES

  • Client Communications & Presentations

  • Creative Direction

  • Art Direction

  • Content Development

  • Final Compositing

SOFTware used

  • Cinema 4D / Octane Render

  • Adobe Substance Painter

  • Adobe Photoshop

  • Adobe After Effects

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