As Lead Developer and Creative Director, I led the projection-mapped transformation of the Strat Hotel during the 2024 Super Bowl for Don Julio 1942, working in close collaboration with the Diageo team to ensure strict brand alignment and deliver a landmark visual moment for the city.

The project required the development of multiple iterative design systems to accommodate potential Super Bowl teams. Additionally, I was responsible for creating an exhaustive Pre Viz & Event Viz pipeline for fast and efficient client revisions.